McLuhan: Without the phonetic alphabet, there’s no Euclid. And there’s no logic. There is no logic in India. If you read The History of Logic  by Bochenski—there’s only one history of logic, a big fat one. Bochenski’s History of Logic , when you get to the Hindus, there’s about three or four pages of sort of scribbles, and Chinese likewise; they have no logic. Logic is a form that is possible only where the alphabet has pulled out the ground and left only the figures. Euclid is a world of figures without a ground.

Forsdale: Ergo, one of the major messages, McLuhan-style, with respect to the invention and introduction of the alphabet, is the birth and growth, overwhelming growth, of the notion of logical thinking.

McLuhan: Connected. Connected thinking. Because the